I’m happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in!
Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that with Google Search Console.
A waterfall diagram, such as those produced by WebPageTest, is a powerful indicator of optimization opportunities. Do you know how to read them?
Another great free item for students. If you’re looking to learn a programming language like PHP or Java, an IDE (Integrated Development Environment) can be incredibly helpful. I typically come across two primary recommendations for PHP IDEs: PHPStorm and NetBeans. The recommendations generally come down to two results: If you can afford to pay, go to PHPStorm. Otherwise, get NetBeans.
Well, if you’re a student, you can get any of JetBeans’ IDEs for FREE. Just go to https://www.jetbrains.com/student/ and follow the instructions. I’ve just installed Intellij IDEA with Java, PHP, & Python plugins, so I’m excited to geek out during some down time.
JetBrains, Inc. is a technology-leading software development company specializing in the creation of intelligent development tools.
What is semantic content optimization, why do you need it, and how can you implement it? Columnist Eric Enge answers these questions and more.
I don’t know why this is such a difficult concept to understand, but it’s one of the most difficult to get any organization to accept:
Create content for your users. Not for your team, not for your internal stakeholders, not for your ego – for your users. Don’t waste their time (or yours) on content they don’t want or need.
Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. Here are the results for 2015.
I’ve been viewing Moz data with a somewhat weary eye over the past several months, but their bi-annual ranking factors survey is always a good read.
I need to start playing with code again! There’s so much potential locked away in Search Console that it’s just not designed to illustrate.
Every now and then I see profiles for people or businesses claiming to be a “Google Partner” or “Google Authorized.” Do not be fooled by these claims – Google does not endorse, authorize, review, accredit, or in any other way certify any person or entity for Search Engine Optimization. AdWords (PPC) Certification IS legitimate, though, so look for proof of certification with an SEM manager.
If you’d like proof of this, visit https://support.google.com/webmasters/answer/35291?hl=en.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.