Free for students: Professional developer tools from JetBrains

Another great free item for students. If you’re looking to learn a programming language like PHP or Java, an IDE (Integrated Development Environment) can be incredibly helpful. I typically come across two primary recommendations for PHP IDEs: PHPStorm and NetBeans. The recommendations generally come down to two results: If you can afford to pay, go to PHPStorm. Otherwise, get NetBeans.

Well, if you’re a student, you can get any of JetBeans’ IDEs for FREE. Just go to https://www.jetbrains.com/student/ and follow the instructions. I’ve just installed Intellij IDEA with Java, PHP, & Python plugins, so I’m excited to geek out during some down time.

JetBrains, Inc. is a technology-leading software development company specializing in the creation of intelligent development tools.

Source: Free for students: Professional developer tools from JetBrains

7 Steps To Semantic Content Excellence

What is semantic content optimization, why do you need it, and how can you implement it? Columnist Eric Enge answers these questions and more.

Source: 7 Steps To Semantic Content Excellence

I don’t know why this is such a difficult concept to understand, but it’s one of the most difficult to get any organization to accept:

Create content for your users. Not for your team, not for your internal stakeholders, not for your ego – for your users. Don’t waste their time (or yours) on content they don’t want or need.


Ranking Factors Expert Survey – Moz

Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. Here are the results for 2015.

Source: Ranking Factors Expert Survey – Moz

I’ve been viewing Moz data with a somewhat weary eye over the past several months, but their bi-annual ranking factors survey is always a good read.


Beware anyone who claims to be a “Google Authorized” SEO

Every now and then I see profiles for people or businesses claiming to be a “Google Partner” or “Google Authorized.” Do not be fooled by these claims – Google does not endorse, authorize, review, accredit, or in any other way certify any person or entity for Search Engine Optimization. AdWords (PPC) Certification IS legitimate, though, so look for proof of certification with an SEM manager.

If you’d like proof of this, visit https://support.google.com/webmasters/answer/35291?hl=en.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.